L’Oréal Name Most Valuable Personal Care Brand

The 2018 BrandZ Top100 Most Valuable Global Brands ranking is out. Compiled by WPP & Kantar Millward Brown, L’Oréal Paris was named the world’s most valuable personal care brand for the sixth year in a row.

L’Oréal increased its brand value by 9% to $26 billion during the past year following successful strategies to build loyalty and become more customer-centric. Shiseido grew 42% to reach No. 12 while Estée Lauder rose 29% to the ninth position.

The total value of the BrandZ Personal Care Top 15 increased 8% in the last year with all names increasing value with the exception of Gillette which declined 6%.

BrandZ is the only ranking that measures consumer brand perception along with financial data to calculate brand value, according to the companies behind the analysis.